Associate Degree
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Associate Degree in Business Studies
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Associate Degree in Business Studies
The aim of the Associate Degree in Business Studies is to provide a comprehensive knowledge of each of the major business functions, the structure of the course ensure that the students have the widest possible range of of career, employment and higher education options open to them on completion of their Associate Degree.
ICM Associate Degree in Marketing
The associate degree is designed to enable the students to understand and identify consumer needs and trends, enable them to understand, define and segment markets. This associate degree provides an understanding of the importance of pricing and pricing strategies, develop an understanding of channels of distribution and routes to market, develop an understanding of the patterns of consumer behavior and enable them to develop and apply advertising and promotional strategies
